Top 3 Reasons To Use LinkedIn For Business

LinkedIn has long been the most business-oriented social network.  Originally biased towards professional males and job seekers, it has evolved considerably over the last few years and is currently undergoing a wave of changes slanted towards helping it not just compete with Facebook and Twitter – but carry more weight.

So why should you use LinkedIn if it sits in fourth place behind Facebook, YouTube and Twitter?

LinkedIn captures an audience tired of the spam and irrelevant chatter across Facebook:  One that is serious about business. There is still a social element (which LinkedIn is working hard to increase) but it consists of a focused group of people who are passionate about their professions.