Why You Should Hire a Social Media Assistant in 2019

Social media continues to be one of the best ways to find new business. Creating your social footprint is a great first step, but having someone who knows how to run those accounts and platforms to optimize your results is the best way to ensure the success of your business through these social channels.

Posting Content

Posting engaging content for social media channels can be difficult, and getting your audience to engage, and ensuring they keep interacting with your content, can be challenging
Having a good writing style is important for your brand, because the better you write and the easier your message is to digest, the more engagement you will get. The more engagement you get, the greater chance you have to grow your following.

Customer Service

Your social media manager can also handle any complaints or praise posted on your social media pages. Your social media manager can respond to these comments to show that your company cares about your clients and customers, whether the comment is good or bad.

When responding to the comments, timeliness is everything; in fact, Facebook even scores you on your response rate. Having someone there to respond to comments as they come up will greatly assist your brand. A personal response thanking those who post good comments shows that your company is paying attention to their followers and that they are a priority. Responding to the negative comments is the first step to finding a solution for any issues that may arise.

Customer Service

Currently, video is still one of the most engaging types of content within social media. Most social media users love to see videos that are tailored to them. A social media manager should be able to create and edit videos. Being that each social platform has its own format for video, your social media manager will also need to know how to make videos and promote them on each channel.

Analytics

Analytics are everything when trying to build a successful business. Unless you understand where you are and how you got your results, you won’t know how to improve and continue growing. A social media manager can help you understand how well your company is doing on social media.

Managing social media is tough. If you need help getting managing and creating engaging content for your social channels, Call Arup for help. Click here to learn more.